Why Your Blog Isn’t Ranking on Medium and How Better SEO Writing Can Help

Maria Fardous - Content Specialist

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Jan 4, 2025

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You are not alone. If your blog is not appearing on the first page of Google searches, that is a common problem most bloggers face. The relief is, though, that it could easily be altered. More than often, better SEO writing-a combination of creativity and strategic optimization to satisfy readers and search engines-is the answer. Here, you will learn why your blog is not ranking and how improved SEO writing will change the situation.

Common Reasons Your Blog Isn’t Ranking

1. Lack of Targeted Keywords
   Search engines often struggle to understand what the content of a blog is about, because they haven’t optimized the content with the right keywords. Most bloggers simply write from their heads without bothering to do research on what their audience searches for, resulting in missed opportunities.
2. Poor Content Quality
   The best content in Google ranks well if it has value for the readers. No rank goes to them for thin content, generic, or poorly written; if the…